:root{--brand:#7349d0;--brand-dark:#2e1e52;--page-bg:#fbfafc;--card-bg:#fff;--accent-bg:#f9f5ff;--hover-bg:#f5f0ff;--border:#f5f0ff;--text:#2e1e52;--text-sub:#727272;--mom-up:#16a34a;--mom-down:#dc2626;--warm:#ffe6b3;--radius:12px;--pad:24px;--gap:16px;--shadow:0 1px 3px #2e1e520f}*{box-sizing:border-box;margin:0;padding:0}body{background:var(--page-bg);color:var(--text);-webkit-font-smoothing:antialiased;font-family:Inter,-apple-system,BlinkMacSystemFont,sans-serif}code{background:var(--hover-bg);border-radius:4px;padding:1px 5px;font-family:ui-monospace,SFMono-Regular,Menlo,monospace;font-size:.85em}.shell{min-height:100vh;display:flex}.sidebar{background:var(--brand-dark);flex-direction:column;flex:0 0 220px;height:100vh;padding:24px 14px;display:flex;position:sticky;top:0}.sidebar-brand{color:#fff;flex-direction:column;padding:0 10px 24px;font-size:20px;font-weight:700;display:flex}.sidebar-brand-sub{color:#d6b3ff;letter-spacing:.5px;font-size:12px;font-weight:500}.sidebar-nav{flex-direction:column;gap:4px;display:flex}.sidebar-link{color:#d6b3ff;border-radius:8px;align-items:center;gap:11px;padding:10px 12px;font-size:14px;font-weight:500;text-decoration:none;transition:background .12s;display:flex}.sidebar-link:hover{color:#fff;background:#7349d059}.sidebar-link.active{background:var(--brand);color:#fff}.sidebar-icon{flex-shrink:0;width:20px;height:20px;display:flex}.sidebar-icon svg{width:20px;height:20px}.sidebar-foot{color:#8a7aae;flex-direction:column;gap:8px;margin-top:auto;padding:0 10px;font-size:11px;display:flex}.sidebar-user{color:#d6b3ff;text-overflow:ellipsis;white-space:nowrap;font-size:12px;font-weight:500;overflow:hidden}.sidebar-signout{color:#d6b3ff;cursor:pointer;background:#ffffff14;border:1px solid #d6b3ff4d;border-radius:7px;align-self:flex-start;padding:6px 12px;font-size:12px;font-weight:500;transition:background .12s}.sidebar-signout:hover{color:#fff;background:#7349d073}.sidebar-foot-note{color:#8a7aae;font-size:11px}.login-screen{background:var(--brand-dark);justify-content:center;align-items:center;min-height:100vh;padding:24px;display:flex}.login-card{background:var(--card-bg);border-radius:16px;flex-direction:column;gap:14px;width:100%;max-width:360px;padding:32px 28px;display:flex;box-shadow:0 18px 50px #00000059}.login-brand{color:var(--brand-dark);flex-direction:column;font-size:22px;font-weight:700;display:flex}.login-brand-sub{color:var(--brand);letter-spacing:.5px;font-size:12px;font-weight:500}.login-sub{color:var(--text-sub);margin:-4px 0 6px;font-size:13px}.login-field{color:var(--text-sub);flex-direction:column;gap:5px;font-size:12.5px;font-weight:500;display:flex}.login-field input{border:1px solid var(--border);color:var(--text);background:#fff;border-radius:9px;padding:10px 12px;font-size:14px}.login-field input:focus-visible{outline:2px solid var(--brand);border-color:var(--brand)}.login-error{color:#b4341f;background:#fdecea;border:1px solid #f3c6bf;border-radius:8px;padding:8px 11px;font-size:12.5px}.login-btn{background:var(--brand);color:#fff;cursor:pointer;border:0;border-radius:9px;margin-top:4px;padding:11px;font-size:14px;font-weight:600;transition:background .12s}.login-btn:hover:not(:disabled){background:var(--brand-dark)}.login-btn:disabled{opacity:.6;cursor:default}.main{flex:auto;min-width:0}.app{max-width:1180px;margin:0 auto;padding:32px 32px 48px}.page-head{justify-content:space-between;align-items:flex-end;gap:var(--gap);margin-bottom:24px;display:flex}.page-head h1{color:var(--brand-dark);font-size:26px;font-weight:700}.page-sub{color:var(--text-sub);margin-top:4px;font-size:14px}.app-footer{text-align:center;color:var(--text-sub);margin-top:32px;font-size:12px}.btn-ext{border:1px solid var(--brand);background:var(--card-bg);color:var(--brand);white-space:nowrap;border-radius:8px;align-items:center;gap:4px;padding:8px 14px;font-size:13px;font-weight:600;text-decoration:none;transition:background .12s,color .12s;display:inline-flex}.btn-ext:hover{background:var(--brand);color:#fff}.sticky-controls{z-index:10;justify-content:space-between;align-items:center;gap:var(--gap);background:var(--page-bg);border-bottom:1px solid var(--border);margin-bottom:16px;padding:14px 0;display:flex;position:sticky;top:0}.sticky-controls .view-tabs{margin:0}.sticky-controls-end{justify-content:flex-end}.sticky-controls .month-picker{flex-direction:row;align-items:center;gap:10px}.view-tabs{background:var(--hover-bg);border-radius:10px;flex-shrink:0;gap:2px;padding:3px;display:inline-flex}.view-tab{color:var(--text-sub);cursor:pointer;background:0 0;border:0;border-radius:7px;padding:9px 18px;font-family:inherit;font-size:14px;font-weight:600;transition:background .12s,color .12s}.view-tab:hover{color:var(--brand-dark)}.view-tab.active{background:var(--card-bg);color:var(--brand-dark);box-shadow:var(--shadow)}.view-tab:focus-visible{outline:2px solid var(--brand);outline-offset:2px}.block-head{text-transform:uppercase;letter-spacing:.7px;color:var(--brand);border-bottom:1px solid var(--border);margin:30px 0 12px;padding-bottom:6px;font-size:12px;font-weight:700}.block-sub{text-transform:uppercase;letter-spacing:.5px;color:var(--text-sub);margin:0 0 10px;font-size:12px;font-weight:700}.card{background:var(--card-bg);border:1px solid var(--border);border-radius:var(--radius);box-shadow:var(--shadow);padding:var(--pad);margin-bottom:20px}.card-head{justify-content:space-between;align-items:center;gap:var(--gap);margin-bottom:20px;display:flex}.card-head h2{color:var(--brand-dark);font-size:17px;font-weight:600}.month-picker{flex-direction:column;gap:4px;display:flex}.month-picker-label{color:var(--text-sub);font-size:12px;font-weight:500}.month-picker select{color:var(--brand-dark);background:var(--card-bg);border:1px solid var(--border);cursor:pointer;border-radius:8px;min-width:180px;padding:9px 14px;font-family:inherit;font-size:14px;font-weight:600}.month-picker-single{color:var(--text-sub);background:var(--hover-bg);border-radius:8px;padding:6px 12px;font-size:12px}.month-picker select:focus-visible{outline:2px solid var(--brand);outline-offset:1px}.funnel-row{flex-wrap:wrap;align-items:stretch;gap:8px;display:flex}.funnel-box{background:var(--card-bg);border:1px solid var(--border);border-radius:var(--radius);flex-direction:column;flex:180px;gap:10px;padding:18px 16px;display:flex}.funnel-box-head{align-items:center;gap:8px;display:flex}.funnel-step{background:var(--accent-bg);width:22px;height:22px;color:var(--brand);border-radius:50%;flex-shrink:0;justify-content:center;align-items:center;font-size:12px;font-weight:700;display:flex}.funnel-title{color:var(--text-sub);font-size:13px;font-weight:500;line-height:1.3}.funnel-value{color:var(--brand-dark);font-size:38px;font-weight:700;line-height:1}.conv-arrow{color:#c4b5e8;flex-direction:column;flex:none;align-self:center;align-items:center;gap:2px;display:flex}.conv-pct{color:var(--brand);font-size:13px;font-weight:700}.mom-badge{border-radius:6px;align-self:flex-start;padding:3px 9px;font-size:13px;font-weight:600}.mom-up{color:var(--mom-up);background:#16a34a1a}.mom-down{color:var(--mom-down);background:#dc26261a}.mom-neutral{color:var(--text-sub);background:var(--hover-bg)}.funnel-overall{background:var(--accent-bg);border-radius:10px;align-items:center;gap:14px;margin-top:16px;padding:14px 18px;display:flex}.funnel-overall-label{color:var(--text);font-size:14px;font-weight:500}.funnel-overall-value{color:var(--brand);margin-left:auto;font-size:22px;font-weight:700}.funnel-legend{color:var(--text-sub);margin-top:12px;font-size:12px}.acq-stat{color:var(--text);margin:0 0 14px;font-size:14px}.acq-stat b{color:var(--brand-dark);font-variant-numeric:tabular-nums;font-size:20px}.acq-stat-sub{color:var(--text-sub)}.funnel-note{font-style:italic}.scorecard-row{gap:var(--gap);flex-wrap:wrap;display:flex}.page>.scorecard-row{margin-bottom:20px}.health-kpis{gap:var(--gap);grid-template-columns:repeat(3,minmax(0,1fr));margin-bottom:20px;display:grid}@media (width<=860px){.health-kpis{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (width<=520px){.health-kpis{grid-template-columns:1fr}}.scorecard{background:var(--card-bg);border:1px solid var(--border);border-radius:var(--radius);flex:150px;padding:18px}.scorecard-accent{background:var(--accent-bg);border-color:#e7dcff}.scorecard-value{color:var(--brand-dark);font-size:30px;font-weight:700;line-height:1}.scorecard-accent .scorecard-value{color:var(--brand)}.scorecard-good .scorecard-value{color:var(--mom-up)}.scorecard-bad .scorecard-value{color:var(--mom-down)}.scorecard-soon{background:0 0;border-style:dashed}.scorecard-soon .scorecard-value{color:var(--text-sub);font-size:18px;font-style:italic;font-weight:600}.scorecard-soon .scorecard-label{color:var(--text-sub)}.scorecard-sub{color:var(--brand-dark);font-variant-numeric:tabular-nums;margin-top:5px;font-size:15px;font-weight:600}.scorecard-label{color:var(--text-sub);margin-top:8px;font-size:13px}.source-badge{white-space:nowrap;border-radius:6px;padding:4px 10px;font-size:12px;font-weight:600}.src-pipeline{color:var(--mom-up);background:#16a34a1a}.src-excel{color:var(--text-sub);background:var(--hover-bg)}.src-est{color:#92670a;background:#ffe6b380}.state{text-align:center;max-width:1180px;color:var(--text-sub);margin:60px auto;padding:24px;font-size:15px}.state-error{color:var(--mom-down)}.state-warn{color:#92670a;background:#ffe6b359;border-radius:10px;line-height:1.6}.loading{max-width:1180px;color:var(--text-sub);flex-direction:column;align-items:center;gap:16px;margin:80px auto;padding:24px;font-size:15px;display:flex}.loading-spinner{border:3px solid #e7dcff;border-top-color:var(--brand,#7349d0);border-radius:50%;width:36px;height:36px;animation:.7s linear infinite loading-spin}.loading-text{animation:1.4s ease-in-out infinite loading-pulse}@keyframes loading-spin{to{transform:rotate(360deg)}}@keyframes loading-pulse{0%,to{opacity:.5}50%{opacity:1}}@media (prefers-reduced-motion:reduce){.loading-spinner{animation-duration:1.8s}.loading-text{animation:none}}.kpi-mom{margin-top:10px}.split{flex-wrap:wrap;align-items:center;gap:28px;display:flex}.split-chart{flex:280px;min-width:260px}.split-table{flex:320px}.bar-list{flex-direction:column;gap:9px;display:flex}.bar-row{grid-template-columns:170px minmax(80px,360px) 44px 60px 92px 1fr;align-items:center;gap:14px;font-size:14px;display:grid}.bar-label{color:var(--brand-dark);white-space:nowrap;text-overflow:ellipsis;overflow:hidden}.bar-track{background:var(--hover-bg);border-radius:5px;height:18px;overflow:hidden}.bar-fill{background:var(--brand);border-radius:5px;min-width:3px;height:100%;display:block}.bar-count{text-align:right;font-variant-numeric:tabular-nums;color:var(--brand-dark);font-weight:600}.bar-pct,.bar-price{text-align:right;font-variant-numeric:tabular-nums;color:var(--text-sub)}.plan-table{table-layout:fixed}.share{align-items:center;gap:12px;display:flex}.share-pct{text-align:right;font-variant-numeric:tabular-nums;width:46px;color:var(--text-sub);flex:none}.share-bar{background:var(--hover-bg);border-radius:4px;flex:auto;min-width:0;height:14px;overflow:hidden}.share-fill{background:var(--brand);border-radius:4px;min-width:2px;height:100%;display:block}.share-fill-bad{background:var(--mom-down)}.movement-list{margin-top:14px}.movement-list summary{cursor:pointer;color:var(--brand);-webkit-user-select:none;user-select:none;padding:6px 0;font-size:13px;font-weight:600}.movement-list summary:hover{text-decoration:underline}.movement-list[open] summary{margin-bottom:18px}.movement-head{text-transform:uppercase;letter-spacing:.5px;color:var(--text-sub);margin:0 0 10px;font-size:12px;font-weight:700}.movement-head-sep{border-top:1px solid var(--border);margin-top:28px;padding-top:18px}.movement-masked{color:var(--text-sub);font-style:italic}.movement-email{text-overflow:ellipsis;white-space:nowrap;vertical-align:bottom;max-width:220px;color:var(--text);display:inline-block;overflow:hidden}.movement-interval{color:var(--text-sub);margin-left:2px;font-size:12px}.vat-toggle{border:1px solid var(--border);border-radius:8px;display:inline-flex;overflow:hidden}.vat-toggle button{background:var(--card-bg);color:var(--text-sub);cursor:pointer;border:none;padding:5px 14px;font-size:13px;font-weight:500}.vat-toggle button.active{background:var(--brand);color:#fff}.vat-note{color:var(--text-sub);white-space:nowrap;font-size:12px}.vat-note b{color:var(--brand-dark);text-transform:capitalize}.head-controls{align-items:center;gap:14px;display:flex}@media (width<=560px){.bar-row{grid-template-columns:100px minmax(48px,1fr) 34px 48px 72px;gap:8px;font-size:13px}}.data-table{border-collapse:collapse;width:100%;font-size:14px}.data-table th{text-align:left;text-transform:uppercase;letter-spacing:.4px;color:var(--text-sub);border-bottom:1px solid var(--border);padding:8px 10px;font-size:12px;font-weight:600}.data-table th.sortable{cursor:pointer;-webkit-user-select:none;user-select:none;white-space:nowrap}.data-table th.sortable:hover{color:var(--brand)}.sort-ind{width:10px;color:var(--brand);margin-left:3px;font-size:9px;display:inline-block}.data-table td{border-bottom:1px solid var(--border);color:var(--text);padding:9px 10px}.data-table tbody tr:last-child td{border-bottom:none}.data-table tbody tr:hover{background:var(--hover-bg)}.data-table .num{text-align:right;font-variant-numeric:tabular-nums}.stars{letter-spacing:1px;white-space:nowrap;font-size:15px;line-height:1;display:inline-block;position:relative}.stars-bg{color:#e3dbf2}.stars-fill{white-space:nowrap;color:#f5b301;position:absolute;top:0;left:0;overflow:hidden}.nps-quotes{flex-direction:column;gap:12px;display:flex}.nps-quote{border:1px solid var(--border);border-left:3px solid var(--brand);background:var(--card-bg);border-radius:10px;padding:13px 16px}.nps-quote-head{flex-wrap:wrap;align-items:center;gap:10px;margin-bottom:7px;display:flex}.nps-badge{border-radius:999px;padding:2px 9px;font-size:12px;font-weight:600}.nps-badge-client{color:#1f9d57;background:#e8f6ee}.nps-badge-trial{background:var(--accent-bg);color:var(--brand)}.nps-score{color:var(--brand-dark);font-variant-numeric:tabular-nums;font-weight:700}.nps-quote-critic{border-left-color:var(--mom-down)}.nps-score-low{color:var(--mom-down)}.nps-journey{align-items:center;gap:6px;display:inline-flex}.nps-journey-arrow{color:var(--text-sub);font-size:13px}.nps-quote-empty{color:var(--text-sub);font-style:italic}.nps-meta{color:var(--text-sub);font-size:12.5px}.nps-date{margin-left:auto}.nps-quote-text{color:var(--text);font-size:14px;line-height:1.5}.legend-dot{vertical-align:middle;border-radius:3px;width:10px;height:10px;margin-right:8px;display:inline-block}.chart-box{width:100%}.tt{cursor:help;outline:none;display:inline-flex;position:relative}.funnel-box>.tt{align-self:flex-start}.tt-pop{background:var(--brand-dark);color:#fff;text-align:left;opacity:0;visibility:hidden;z-index:30;pointer-events:none;border-radius:8px;width:max-content;max-width:250px;padding:9px 11px;font-size:12px;font-weight:500;line-height:1.45;transition:opacity .12s;position:absolute;left:50%;transform:translate(-50%);box-shadow:0 4px 16px #2e1e5247}.tt-pop-top{bottom:calc(100% + 8px)}.tt-pop-bottom{top:calc(100% + 8px)}.tt-pop:after{content:"";border:5px solid #0000;position:absolute;left:50%;transform:translate(-50%)}.tt-pop-top:after{border-top-color:var(--brand-dark);top:100%}.tt-pop-bottom:after{border-bottom-color:var(--brand-dark);bottom:100%}.tt:hover .tt-pop,.tt:focus-visible .tt-pop{opacity:1;visibility:visible}.tt{border-bottom:1px dotted #c4b5e8}:is(.tt:has(>.mom-badge),.tt:has(>.conv-pct),.tt:has(>.acq-period-badge)){border-bottom:none}.table-scroll{border:1px solid var(--border);border-radius:var(--radius);max-height:440px;overflow:clip auto}.table-scroll .data-table thead th{background:var(--card-bg);z-index:2;vertical-align:bottom;position:sticky;top:0}.table-scroll .data-table{table-layout:fixed}.table-scroll .data-table td{white-space:nowrap}.table-scroll .data-table th:first-child,.table-scroll .data-table td:first-child{width:86px}.table-scroll .data-table.cmp-table{table-layout:auto}.table-scroll .data-table.cmp-table th:first-child,.table-scroll .data-table.cmp-table td:first-child{width:auto}.data-table td.cell-wrap,.table-scroll .data-table td.cell-wrap{white-space:normal;word-break:break-word;min-width:240px}.data-table tr.row-selected td{background:var(--accent-bg);font-weight:600}.cell-arrow{cursor:default;margin-left:5px;font-size:9px}.cell-up{color:var(--mom-up)}.cell-down{color:var(--mom-down)}.cell-flat{color:var(--text-sub)}.acq-disclaimer{background:var(--accent-bg);color:var(--text);border:1px solid #e7dcff;border-radius:12px;margin-bottom:22px;padding:14px 18px;font-size:13px;line-height:1.55}.acq-period-note{color:var(--text);background:#fdf6ea;border:1px solid #f0dcb0;border-radius:12px;margin-bottom:22px;padding:12px 16px;font-size:12.5px;line-height:1.55}.acq-period-badge{color:#8a5a12;white-space:nowrap;cursor:help;background:#fdf6ea;border:1px solid #e4b063;border-radius:999px;flex:none;align-items:center;padding:2px 9px;font-size:11px;font-weight:600;display:inline-flex}.chan-bars{flex-direction:column;gap:9px;display:flex}.chan-row{grid-template-columns:200px 1fr 110px;align-items:center;gap:12px;display:grid}.chan-label{color:var(--text);align-items:center;gap:8px;font-size:13.5px;display:flex}.chan-dot{border-radius:3px;flex-shrink:0;width:11px;height:11px}.chan-track{background:var(--hover-bg);border-radius:6px;height:16px;overflow:hidden}.chan-fill{border-radius:6px;min-width:2px;height:100%;transition:width .2s}.chan-val{text-align:right;color:var(--brand-dark);font-variant-numeric:tabular-nums;font-size:13.5px;font-weight:600}.chan-share{color:var(--text-sub);margin-left:4px;font-weight:500}.acq-placeholder{border-style:dashed}.acq-soon{background:var(--hover-bg);color:var(--text-sub);white-space:nowrap;border-radius:999px;padding:3px 10px;font-size:12px;font-weight:600}.cov{margin:4px 0 18px}.cov-head{color:var(--text);margin-bottom:8px;font-size:14px}.cov-head b{color:var(--brand-dark);font-variant-numeric:tabular-nums;font-size:20px}.cov-track{background:var(--hover-bg);border-radius:6px;height:10px;display:flex;overflow:hidden}.cov-seg{height:100%}.cov-seg-good{background:var(--brand)}.cov-seg-muted{background:#c9bfe0}.cov-seg-warn{background:#e4b063}.cov-legend{color:var(--text-sub);flex-wrap:wrap;gap:6px 18px;margin-top:9px;font-size:13px;display:flex}.cov-item{align-items:center;gap:6px;display:inline-flex}.cov-item b{color:var(--text);font-variant-numeric:tabular-nums}.cov-dot{border-radius:3px;flex-shrink:0;width:9px;height:9px}.cov-dot-good{background:var(--brand)}.cov-dot-muted{background:#c9bfe0}.cov-dot-warn{background:#e4b063}.chan-dot-inline{vertical-align:middle;border-radius:3px;width:9px;height:9px;margin-right:7px;display:inline-block}.data-table tr.row-muted td{color:var(--text-sub);background:#fafafa}.data-table tr.row-divider td{text-transform:uppercase;letter-spacing:.4px;color:var(--text-sub);background:var(--hover-bg);padding:5px 10px;font-size:11px;font-weight:600}.cell-small{color:#c08a2a;cursor:help;font-weight:700}.acq-quality{background:var(--accent-bg)}.acq-quality-list{color:var(--text);flex-direction:column;gap:10px;margin:4px 0 0;padding-left:18px;font-size:13.5px;line-height:1.55;display:flex}@media (width<=560px){.chan-row{grid-template-columns:130px 1fr 84px;gap:8px}.chan-label{font-size:12.5px}}